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The station broadcast on digital satellite, online and on spare DAB capacity in Yorkshire, South Wales and the Severn Estuary where 102.2 Smooth FM and the defunct Smooth Digital service would have been duplicated.
Global Radio is one of the UK’s leading radio businesses.
Away from radio, Danny enjoys cooking, travelling and languages.
Utilising their existing marketing channels, Global Radio promoted Smooth Singles online and on-air, using the site as a way of further monetising their audience.
Together White Label Dating and Global Radio launched Smooth Singles, a branded dating service linked to Smooth Radio, the national radio station famed for providing a soulful mix of music to over 3.3 million listeners a week.
White Label Dating provided the site with a fully managed backend system – including payment processing, customer care, in-house retention and moderation teams, technical support, access to a huge database of UK members to help pre-populate the site at launch and an in-house member engagement team – but also a highly flexible template which allowed Global Radio to seamlessly integrate Smooth Singles with their other brand assets.
GMG cited a number of reasons for replacing Jazz FM, including poor listening figures, not making money, the 'Jazz' name putting off potential listeners as well as not enough jazz for jazz purists.
The Jazz FM name was retained by GMG for the relaunched website service which was renamed on the same day as the launch of Smooth FM.